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In our daily lives, biases subtly shape how we perceive and navigate the world around us, influencing our thoughts, actions, and decisions in profound ways. From the information we consume to the judgments we make, biases play a pivotal role in shaping our understanding of reality. They act as filters, guiding our attention and memory towards information that aligns with our existing beliefs and expectations while disregarding contradictory evidence. Moreover, biases influence how we interpret ambiguous situations, often leading us to attribute others' behaviour to their inherent traits rather than situational factors. In the realm of decision-making, biases can lead us astray, impacting choices ranging from mundane everyday tasks to life-altering decisions. Understanding the pervasive influence of biases is essential for navigating the complexities of our modern world and making more informed, objective decisions.

Understanding Bias in Decision-Making

Bias refers to the tendency to favour one perspective, belief, or outcome over others, often leading to unfair or inaccurate judgments or decisions. It can manifest in various forms, including cognitive biases (related to how we think and process information), social biases (related to how we perceive and interact with others), and systemic biases (embedded in social, political, or economic structures). We all have biases, and they arise from a combination of factors, including:

Evolutionary Adaptations

Socialization and Cultural Conditioning

Personal Experiences

Implicit Learning

While biases can sometimes lead to errors or injustices, they can also serve adaptive functions, helping us make quick decisions in complex situations, navigate social interactions, and simplify information processing. However, becoming aware of our biases, challenging them through critical thinking and reflection, and actively seeking out diverse perspectives can help mitigate their negative effects and promote fairer, more objective judgments and decisions.

Data-Driven World

In an era characterized by unprecedented data collection, our everyday lives are increasingly intertwined with technology, generating vast amounts of information that are stored, processed, and sold by a myriad of entities. This explosion of data presents both opportunities and challenges, as competing interests vie for control and access to this valuable resource. Amidst this landscape, algorithmic bias has emerged as a pressing concern, highlighting the potential for systematic discrimination or favouritism in automated decision-making processes.


Algorithmic bias refers to the systematic and unfair discrimination or favouritism that can occur in automated decision-making processes due to biased data, flawed algorithms, or biased design choices. These biases can lead to inaccurate, unfair, or discriminatory outcomes, particularly when the decisions impact individuals or groups based on sensitive characteristics such as race, gender, age, or socioeconomic status.


There are several ways in which algorithmic bias can manifest:

Biased Training Data

Flawed Algorithm Design

Feedback Loops

Contextual Biases

Unintended Consequences

Addressing algorithmic bias requires a comprehensive approach, including careful consideration of data collection and curation processes, rigorous evaluation of algorithmic performance across diverse populations, transparency in algorithmic decision-making, and ongoing monitoring and mitigation of biases. It also requires interdisciplinary collaboration involving experts in computer science, ethics, sociology, law, and other relevant fields to develop fair and equitable algorithmic solutions.

Navigating Surveillance Scores

Social credit systems are mechanisms used by governments, corporations or other entities to monitor, evaluate, and influence individuals' behaviour based on a scoring system. While the concept has gained particular attention in the context of China's social credit system, similar systems or elements of social credit scoring exist in various countries and industries around the world.


The system aggregates data from various sources, including financial transactions, social media activity, public records, and government databases, to generate individualized social credit scores. Individuals with high scores may receive benefits such as preferential access to loans, travel privileges, and discounts, while those with low scores may face penalties such as restricted access to certain services, public shaming, or even legal consequences.


Social credit scoring systems are increasingly being integrated into consumer technology and online platforms, both in China and in other parts of the world. Here are some examples of how social credit scoring intersects with consumer technology:

Financial Services

E-commerce and Social Media

Smart Devices and IoT

Social credit systems are initiatives aimed at promoting trustworthiness and integrity in society by rewarding positive behaviours and penalizing undesirable ones. While social credit scoring systems hold potential benefits, such as promoting social responsibility and trustworthiness, they also raise significant ethical, privacy, and human rights concerns.


Some key considerations include:

Privacy and Surveillance

Bias and Discrimination

Transparency and Accountability

Social Control and Coercion

While social credit scoring systems offer potential benefits in incentivizing positive behaviours and fostering trust in society, their integration into consumer technology raises complex ethical, legal, and societal challenges. To ensure that social credit systems respect individuals' rights, promote fairness and accountability, and contribute to the common good, it's essential to establish robust safeguards, transparency measures, and mechanisms for public oversight and accountability. Additionally, interdisciplinary collaboration involving experts in technology, ethics, law, and human rights is crucial for developing ethical frameworks and regulatory mechanisms that balance the potential benefits and risks of social credit scoring systems.


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